About Me

A pragmatic Business Intelligence leader turning complex data into reliable, production-grade solutions.

Who I Am

I’m Philip Bobbett — a pragmatic Business Intelligence and SQL Server leader who turns complex data into trusted, production-grade insights. Over 20 years I've stabilised large reporting estates, scaled teams, and delivered high-impact projects across gambling, collections and manufacturing.

I began as an application developer, moved into SQL Server development and performance tuning, then progressed into management and platform architecture. That progression gives me a rare blend of hands-on engineering discipline and operational leadership: I design resilient data models, optimise at the query and platform level, and run the teams that keep reporting auditable and dependable.

I treat AI as the developer that performs the heavy lifting — writing the complex queries, scaffolding services, and generating code and assets. My role is to define the problem, design the architecture and guardrails, craft precise prompts, validate outputs, and harden solutions for production. In practice that means faster delivery, far less manual toil, and systems where AI handles the complicated bits while I ensure correctness, security and maintainability.

Core Skills

SQL Server
T-SQL
Database Design
Query Optimization
AI Integration
Python
Performance Tuning
Data Analysis

Experience

Database Architect

Designing and implementing enterprise-level database solutions with focus on scalability and performance.

AI Integration Specialist

Leveraging AI tools to enhance development workflows and optimize database operations.

Team Management

Leading and managing development teams, focusing on collaboration, mentoring, and project delivery.

Beyond Code

When I'm not coding, I enjoy exploring the ability to build software with nothing but instructions and guidance. This "vibe coding" approach allows me to create solutions purely from conceptual prompts and high-level requirements.

I'm particularly fascinated by how AI can transform vague ideas into functional code, bridging the gap between human intent and technical implementation through precise prompting and iterative refinement.

Feel free to reach out if you'd like to collaborate on projects that push the boundaries of instruction-driven development and AI-assisted coding.